Canva Personal Branding Course

Recently Canva sent out a Personal Branding course via email to those subscribed to their newsletter. This course is taught by Dr. Talaya Waller.

The Course has six lessons:

1. Branding is personal

2. Stand out

3. Promote your brand

4. Pitch yourself

5. Reach your audience

6. Start now

Every lesson includes a video that ranges from 1:45 to 2:22. Each of these videos focuses on how you can use Canva to create an element of your personal branding including, resumes, logos, business cards, a media kit and.

1. Branding is Personal

   This is an overview of personal branding and also teaches you how to brainstorm and create a mood board for your own personal branding. They also suggest collaborating by sharing with friends or mentors.

2. Stand Out

   This lesson focuses on how to make your personal brand stand out among the crowd. Waller discusses positioning by telling the story of her grandma's quilt. This lesson then teaches you how to make a logo in Canva for your personal brand.

3. Promote Your brand.

   Waller reminds you that people hire people based on who they know and who they trust. She discusses how to promote yourself through your resume. The last part of this lesson explains how to build a resume on Canva. Waller reminds you that you want to stand out and you don't want to do the same thing as everyone else when it comes to your resume.

4. Pitch Yourself

   This lesson focuses on how best to pitch yourself and your personal brand. She says "People do not invest in ideas, people invest in people." The last part of the video shows you how to create a business card on Canva by altering an already made template. The video also mentions you can purchase cards directly from the website.

5. Reach your audience

   This lesson focuses on how to make a good impression on your audience using social media. The best way to put everything together according to Waller is using a Personal Media Kit of your digital personas. The last third of the media teaches you how to create a personal media kit using one of the templates on Canva.

6. Start now

   The last lesson is about how your personal brand is supposed to constantly evolve. You should spend "less time trying to market yourself and more time building relationships. The last half of the video shows you how to create a thank you card on Canva to send out to people you meet along the way in your personal branding journey.

Overall, I think this was a good overview of personal branding, but I think I would have liked something a little more in-depth. Personally, I use Adobe products for everything, but Canva is a great resource for those who don't have access to Adobe products or those who are just starting out and haven't learned how to use the adobe products yet. I still use Canva today for quick projects.